Home of the best independent businesses in Cambridgeshire


Burwash Manor, New Road, Barton, Cambridge, CB23 7EY

01223 778118

As a keen stitcher herself, Backstich owner Alice Synge is the obvious driving force behind this heavenly haberdashery store based at beautiful Burwash Manor. Stocking only products she would want to use herself, the Backstitch range has been carefully curated to Alice’s modern sense of style and with great attention to quality. Within a rainbow of inspired seasonal colours, the keen crafter can find everything they could possibly need for dressmaking, quilting, embroidery, cross-stitch and knitting, as well as a great selection of patterns, books, kits and gifts too.


Backstitch is also a dealer for Brother sewing machines, in addition to offering sewing machine servicing and repairs – and it’s so easy (and free) to park at Burwash, there’s no problem with dropping off and collecting.


Existing online for eleven years and in good old bricks and mortar at Burwash for seven, Backstitch has very much made its place in the UK and Cambridge craft scene. It is known as a hub for stitchers, with a constant flow of new and exciting collections as well as helpful staple items. This needlecraft heaven will deliver – whether you need a reel of black thread, or inspiration and advice on a brand-new project.


Conscious about the environment too, Alice recently made the commitment to reducing the business’s waste and environmental impact. Backstitch has always used paper packaging in-store but had previously used plastic parcel bags for posting online orders. They’re now proud to be virtually plastic-free. Customers receive their orders in recycled brown paper ‘tied up’ with brown paper tape – a move that’s proved as popular with her customers as everything else Alice does.