Happy Communications could not be a more fitting description for Kelly Morel’s PR and copywriting business. From her sunny disposition to her deep desire to do good by working with ethical clients that leave a positive footprint on the world, she exudes a feel-good vibe.
Kelly has a wealth of industry experience having spent more than 15 years in PR and communications-based roles, working for international clients such as GlaxoSmithKline, as well as local indie businesses and charities including NSPCC and Alzheimer’s Research UK.
Happy Communications launched in 2019, when Kelly was looking to do more values-led work and was asked to manage PR for a friend’s family business. Her business has been evolving ever since, with Kelly drawn to work with local organisations that have an environmental, health or societal impact. Clients have included BeeBee & Leaf (creators of eco food wraps), Turtle Dove (social enterprise), The Little Gym Cambridge and Ely wellbeing hub Fresh. Kelly has also done pro-bono work for baby loss counselling charity Petals and sustainable development charity CoFarm, finding the opportunity to ‘give back’ incredibly rewarding.
Happy Communications’ portfolio of services spans copywriting (websites, blogs, newsletters, marketing materials), proactive and reactive PR and project management. Each new client relationship begins with a one-to-one interview in which Kelly delves into the business and the person behind it, discovering their core values and hopes. By uncovering the personal and brand story, she has the tools to champion the client and get others to engage. Once a strategy is in place, Kelly can, if needed, bring in a team of trusted collaborators (many of them fantastic local female creatives), from website designers to photographers – providing a full package of skills.
Though still in its infancy, Happy Communications is already driving positive change. Long may it prosper!
Gallery photos by: Elodie Giuge