The Flower Project
If you’re lucky enough to receive a bouquet of vibrant blooms created by Clare Cook, you can be sure that your floral gift won’t take its toll on the environment. Whilst many florists wrap their arrangements in voluminous clouds of cellophane, Clare uses biodegradable, recyclable packaging. Determined to show that florists can ‘tread lightly on the planet’, Clare is the founder of eco-friendly independent, The Flower Project, on Mill Road.
Renowned for her amazing personal service, she lovingly handwrites gift cards and cycle delivers her bouquets on her trusty Elephant Bike, a former postal Pashley cycle, delivering from CB1 to CB5. Clare buys predominantly British flowers, working with local farmers, offering an abundance of seasonal favourites, from dazzling dahlias and tulips to cheery daffodils and sunflowers. Out of season, she sources from close countries such as Belgium and France.
And through green initiative ‘Ecologi’, one tree is planted for every purchase (in 11 months, 983 saplings have taken root thanks to Clare’s business). With such impressive statistics, it’s hard to believe that The Flower Project only launched in February 2020, initially from a studio in Clare’s back garden, then from her Cambridge shop, which opened November 2020.
It’s been quite a growth trajectory, with the green ethos chiming with eco-conscious Cambridge folk. Currently Clare specialises in bouquet subscriptions, houseplants, contemporary greetings cards, and caters for weddings, workshops and events.
Long before The Flower Project came to fruition, Clare was training to be a lawyer, but shelved that career after falling in love with floristry while arranging her own wedding flowers. She is clearly flourishing in a role that allows her to be creative (and sustainable) whilst spreading joy and happiness through her bright hand-picked British blooms.
160 Mill Road
Tel: 01223 618465